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In a highly competitive market, change is a constant. Companies must react to changes including market/industry and economic trends, as well as competition, new legislation, new technologies, and the list goes on. Given these facts, companies must make organizational change a constant. They need to create operational structures and business models that are flexible and can be re-engineered on short notice to react quickly to new challenges. Employees should be part of the change process and they should be provided with ongoing communication regarding market forces, so that they fully understand the rationale behind each change.
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