RESUME MISTAKE - Not Optimizing for Applicant Tracking Systems (ATS).

Many executives assume their resumes bypass ATS software — but in reality, even C-level resumes often pass through automated filters before ever reaching a human. If your resume lacks key terms or uses overly stylized formatting, it could be rejected before it's ever seen. This is a costly oversight.

To ensure compatibility, avoid headers and footers with essential contact info, overly decorative fonts, and resume templates with embedded images or graphics. Instead, use a clean, text-based format with standard section headings. Most importantly, include strategic keywords pulled directly from the job description — titles, certifications, technologies, and industry-specific terms.

Optimizing for ATS doesn’t mean watering down your resume — it means making it discoverable. By blending strong personal branding with ATS-friendly formatting, you can ensure your resume passes digital filters while still resonating with the people who matter most: the hiring decision-makers.

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