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We don't write a resume, we create a masterpiece.
Employers are looking to hire people who are results driven. Therefore, they focus a lot on accomplishments. Some people falsify or embellish accomplishments on their resume. Skilled interviewers know how to confirm if these accomplishments are real. For example: if you claim that you increased sales by 10%, an interviewer may ask questions like how did you do it? Which target market did you go after? How did you penetrate that market? How did you brand your products? If your accomplishments aren't real, you will struggle with these questions.