RESUME MISTAKE - Lack of Personal Branding.

At the executive level, personal branding isn’t optional — it’s expected. Your resume should immediately convey who you are as a leader, what differentiates you, and how your strengths align with the needs of the organization. A generic resume that could belong to any VP or C-level candidate won’t help you stand out in a competitive field.

Personal branding begins with your executive summary. This brief, powerful section at the top of your resume should highlight your leadership style, industry expertise, and core values. It’s not just about what you’ve done — it’s about how you lead and what you consistently deliver. Think of it as your 15-second elevator pitch in written form.

Executives must communicate their brand with intention. Whether you're a turnaround specialist, growth strategist, or culture-focused innovator, your resume should reflect it. Use your language, formatting, and accomplishments to build a cohesive narrative — one that gives decision-makers a clear picture of why you are the right leader for the role.

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